Cedar Electronics: Contributing to Display Upgrade with Innovation and Energizing 8K UHD Industry
Recently, the Ministry of Industry and Information Technology, the Publicity Department of the CPC Central Committee, the Ministry of Transport, the Ministry of Culture and Tourism, National Radio and Television Administration, PRC and China Media Group jointly issued Notice on Launching the “100 Cities, 1000 Screens” UHD Video Promotion Activities, encouraging LED display industry to carry out all-around layout in terms of technology, research and development, industrialization and so on, enhance the permeability of UHD video industry, and promote the integration, innovation and development of UHD video in multiple fields. As the leader of COB micro-pitch display in China, Cedar Electronics has been continuously engaged in the field of UHD display. Relying on excellent technical strength, Cedar Electronics was selected into the List of Domestic 8K LED Display Manufacturers by China Ultra HD Video Industry Alliance, becoming one of the first manufacturers of UHD display products certified by the government.
UHD is a new round of major technological innovation after digitalization and high-definition, which is of great significance for promoting the overall strength of China’s information industry and cultural industry. China has made a clear plan for the “5G+8K” UHD development strategy, and Cedar has already fully settled and laid out its development direction. As the initiating unit for “Key Technology Development and Application Demonstration of Ultra-high Density Micro-pitch LED Display” project of the “13th Five-Year Plan” National Key R&D Program, Cedar Electronics became the only UHD representative enterprise in the “13th Five-Year Plan” Science and Technology Innovation Achievement Exhibition to exhibit Cedar 8K UHD display. Cedar’s self-developed green UHD large LED display has passed the project appraisal of “Hongguang Project” by Chinese Academy of Sciences.
As the pioneer in COB micro pitch display, Cedar is committed to building UHD application ecology and actively driving the construction of major projects. It has made continuous breakthroughs in cutting-edge application of 8K key technologies and participated in the construction of UHD TV Research and Application Laboratory, NRTA. The 8K UHD display has been applied in the “8K UHD Video Verification Platform for Beijing Winter Olympics” of Academy of Broadcasting Science, NRTA. To meet China’s major strategic needs, Cedar actively carries on research in frontier areas, and develop new display technologies. With high-quality display products, Cedar provides guarantee for important UHD display applications such as large-scale events, radio and television broadcasting, remote live broadcasting and so on.
With the construction and development of 5G communication network, 8K UHD shows its important commercial value and broader market demand capacity. Under the prosperous development of UHD display industry, Cedar Electronics has been working closely with the upstream and downstream enterprises of the industry chain to overcome technical challenges in key technical parameters, safety performance, energy efficiency metrics, display performance, signal transmission and compatibility and create end-to-end system application solutions of 8K UHD display for users from content shooting, transmission, production, decoding to display. In addition, the combination of Cedar’s invention patent technology of pixel reuse with 8K UHD application effectively solves the problem that the current LED products cannot be standardized and promoted to the household market owing to large pixel pitch, low resolution and high cost. It is worth mentioning that the flip chip COB display products independently developed by Cedar Electronics have passed the 8K UHD, visual health and HDR certification of the national radio and TV product inspection center and currently, Cedar is the only COB enterprise with above three national certifications. Meanwhile, Cedar has complete certification in terms of safety, energy saving, environmental protection, and high reliability and the key technical indicators of its products are superior to the industry level.
In recent years, Cedar Electronics has actively positioned itself in UHD display field, undertaking a number of national and provincial key projects, and participating in the formulation of a number of industry standards. In the future, Cedar Electronics will abide by the UHD industrial development policy and actively promote the technological upgrading of display terminals, with market demand as guidance, technology research and development as direction and product innovation as engine. In addition, Cedar will actively provide application solutions according to user value through strategic cooperation and ecological integration with upstream and downstream enterprises, accelerate the integration, innovation, development and industrialization of UHD video in various fields, and lead the LED display industry into the era of UHD display.